For powerhouse pop band FFH, life couldn’t be more in focus than it is right now as they prepare to launch their fifth studio album, Still the Cross
Timing is everything, or so the old adage goes. And true perspective – the kind it takes to see clearly – can only be gained over time. Time to see the path ahead come sharply in focus.
For FFH, everything has come together to bring them to this milestone in their journey when their one central passion as a band has never been more clearly defined in their music and their ministry. Their new album title sums up their message and their mission in three simple words. It’s Still The Cross.
With career sales of more than 1 million, seven No. 1 radio hits, 17 Top 5 singles and multiple Dove Award nominations under their belt, FFH members Jeromy and Jennifer Deibler, Brian Smith and Michael Boggs could easily rest on their laurels and stay safely tucked away in their well-earned place among Christian music’s most elite if they chose to do so.
But along with their success has come the challenge of adapting to change. And for FFH, change came on both the personal and professional landscapes. Over the past year-and-a-half since the release of the group’s last project, Ready to Fly, the band members have ventured into bold new territories. Jeromy and Jennifer have joyfully taken on the challenges of parenthood with the birth of their first son, Hutch, while Brian and his wife Allyson are preparing for the birth of their second child. Jeromy has individually continued to sharpen his production skills while working with artists like Big Daddy Weave and Palisade on their recent albums. While Michael has been honing his songwriting skills, new relationships and new opportunities have developed within the industry for his creative giftings.
With fresh personal considerations involving home and family life vs. road life and new professional opportunities popping up, Jeromy, Jennifer, Brian and Michael arrived at a crossroad in the journey. “We’re back at the launch of Still The Cross, after all having experienced life outside of FFH for a while notes Jeromy. “If ever there was a time we were
going to turn back on our vision--if we were going to quit, the months leading up to the new record gave us the opportunities. What we got instead as a group was an opportunity to gain a renewed focus. God has told us all in no uncertain terms that this is where we’re supposed to be. He has really given us a true passion about our jobs again and more than ever we feel called to do what we’re doing.”
In fact, not only does the band have a renewed commitment, but there is an obvious excitement and collective hunger about what the future holds for them as they reach another epic milestone in the history of FFH. Still the Cross is undoubtedly the group’s most musically ambitious album to date, showcasing a mix of melodic pop that is both powerful and subtle, and certainly their most hands-on project yet.