Five-time Dove Award-winning, two-time GRAMMY nominated rap duo GRITS celebrates the successful launch of its new label, Revolution Art. Making its debut on the Christian music scene last fall, Revolution Art has quickly become the buzzword among industry circles.
The brainchild of Teron “Bonafide” Carter and Stacy “Coffee” Jones along with business partner Mo Henderson, Revolution Art, according to its mission statement, aims “to usher in the next generation of artists, musicians and executives, reaching beyond standard formulas to change the landscape of music and redefine a culture.”
The new label put this mission into motion with its first release, GRITS’ Reiterate, last September. In addition to being called by ChristianityToday.com “the freshest, freest effort that GRITS has released this decade,” CCMMagazine.com applauded the twosome for its willingness to “colo[r] a little outside the usual lines.”
Revolution Art will continue to operate under its boundary-breaking philosophy with the release of projects by new artists Stefan the Scientist and female phenom Jade Harrell in 2009. In the meantime, the label is backed by industrywide support, including former label home Gotee Records.
“My hope is GRITS becomes part of the new wave of leadership in this industry,” says Joey Elwood, president of Gotee and longtime friend of the duo. “Nothing would make me happier for them than to see the future being developed by their thoughts and ideas. They’ve been shaping the future as artists for some time; now it’s time for them to take the next step, and I know they will do it.”
Elwood’s associate, Toby “tobyMac” McKeehan, agrees, “GRITS has changed the face of positive and spiritual hip-hop. They are relevant and have a knack for discovering talent that stretches our industry to places I love seeing it go.”
“The entire Provident-Integrity Distribution team is excited to welcome GRITS and the Revolution Art family of artists,” says Randy Davis, vice president of sales for Provident-Integrity Distribution. “Retailers across the world have come to know and trust the ministry of GRITS. We look forward to great things within this growing genre for years to come.”
The highest-grossing rap group in Christian music, with more than 500,000 career sales, GRITS has achieved unprecedented success in its 14-year career, including two GRAMMY nominations, five Dove Awards, a Billboard Music Video award, and song placement on primetime television as well as in multiple major motion pictures. The duo’s eighth studio project, Reiterate, released Sept. 30, 2008. Reiterate boasts guest appearances by CCM favorites Mac Powell of Third Day, Jars of Clay’s Dan Haseltine, Martha Munizzi, and Pigeon John, who is featured on the debut multi-format radio single “Beautiful Morning,” currently at Christian Rock.
The present buzz around Reiterate, evidenced by a recent front page feature on MySpace Music, has prompted a new music video to release late January and major market tour this spring. GRITS also recently wrote the theme song for Nashville’s new ABA (American Basketball Association) team, the Broncs, and has been tapped by TNA Wrestling to do the same for three-time TNA Triple Crow
Date: 22 January 2009