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Featured Article - Third Day teams up with Chevrolet
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Third Day teams up with Chevrolet

Acclaimed rock band Third Day and longtime promotional partner Chevrolet have teamed up to celebrate the group’s eighth national release, Wherever You Are, with an eight-city mini-tour, beginning Nov. 1 in the band’s hometown of Atlanta. The “Third Day All Access: Stories And Songs Tour” will feature the five-man band in “storytellers” type setting, presenting songs new and old, as well as sharing stories and answering questions from fans.

The Third Day All Access tour’s initial performance, scheduled for 8 p.m. EST, will also be broadcast live on the internet through Earthlink LIVE and on the band’s website, www.thirdday.com, as well as on SKY 1 Radio Networks. Fans can also visit www.thirddayallaccess.com for chance to register to be part of these unique events.

Dates for the “Third Day All Access: Stories And Songs Tour” include:

Tuesday, Nov. 1 – Atlanta, GA
Monday, Nov. 7 – Lexington, KY
Tuesday, Nov. 8 – Knoxville, TN
Saturday, Nov. 12 –Jacksonville, FL
Sunday, Nov. 13 – St. Petersburg, FL
Wednesday, Nov. 16 – Raleigh, NC
Thursday, Nov. 17 – Nashville, TN
Friday, Nov. 18 – Greenville, SC

Visitors to the Third Day All Access site can also learn more about Chevrolet’s new SS line of vehicles, further cementing the leading automakers relationship with Third Day’s audience. “The opportunity to expand our marketing relationships with Third Day fans are enhanced with this tour,” said Tim Hudgens, Regional Marketing Manager Chevrolet-Southeast. “Music has been and continues to be an integral part of Chevy’s marketing approach. It allows us to connect with a variety of customers and fans alike at a deeper level than we could with more traditional marketing tactics. For example, we are taking the opportunity to highlight the launch of our all-new SS line in conjunction with Third Day’s album release. Both of which are sure to get lots of attention.”

David Huffman, COO, Creative Trust, Inc. adds, “We love what Chevrolet is providing for Third Day fans. This experience will be one that our fans will never forget, and it’s another example of how this high-impact partnership between Third Day, Chevrolet and Creative Trust continues to intensify. It’s also a great way to celebrate our third year of relationship.”

Third Day has amassed 21 #1 radio singles, sales of more than five million albums, 23 Dove Awards, two Grammy Awards, an American Music Award nod, and a performance slot at the 2004 Republican National Convention. They have developed a groundbreaking partnership with Chevrolet and are known world wide for a riveting live show and sold-out tours.

Maintaining a passion for helping those in need, Third Day supports Habitat for Humanity, DATA and World Vision’s Hope Child initiative and has been covered by media outlets including The Tonight Show with Jay Leno, NBC Nightly News, ABC News Nightline, 60 Minutes, Anderson Cooper 360, CNN Headline News, Hannity & Colmes, Weekend Live with Tony Snow, Your World with Neal Cavuto, The Boston Globe, USA Today, the LA Times and Newsweek.

About Chevrolet
With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Offering dynamic yet timeless designs, Chevy owners demand great looks that don't go out of style, high performance per dollar, and features expected in more expensive vehicles. Chevrolet's global headquarters is at the GM Renaissance Center in Detroit . For more information, go to www.chevrolet.com

Author: Provident Label Group


Date: 01 November 2005


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