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Featured Article - Third Day Announces Spring Tour
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Third Day Announces Spring Tour

Platinum-selling, GRAMMY and Dove Award winning rock band Third Day announces Spring ‘06 dates of its highly successful “Wherever You Are Tour,” with special guest, the David Crowder*Band. With sellouts already announced in Atlanta, Ga. and Cedarville, Oh., Third Day is once again positioned to be one of the biggest draws in Christian music in the coming year.

Third Day has proven to be a favorite of promoters around the country, as evidenced by Dave Hart of House of Blues Concerts in Atlanta who stated, “We at House of Blues Concerts are thrilled to be involved in the success of Third Day at the Fox. Their efforts in Atlanta have always been stellar, and this sellout only confirms the band's ability to communicate to an ever growing audience.”

Minneapolis, Mn., Fairfax, Va., and Phoenix, Az. are already on the brink of being sold out. Rick Nunley of PNC Entertainment in Phoenix expressed, “There is definitely a buzz in the air here in Phoenix about the Third Day tour. The whole state of Arizona is excited. This one will be a sell out in the Theatre at the Glendale Arena in the Phoenix area.”

Creative Trust COO J. David Huffman comments, “We know that the response to Third Day’s ‘Wherever You Are’ tour is far exceeding our expectations therefore creating a strong sell-out environment.”

During this upcoming tour, Third Day will be partnering with World Vision to raise money and awareness to address the child soldier crisis in Gulu, Uganda.

Third Day’s Tai Anderson described their involvement, “Last year we were introduced to a film called Invisible Children that documented the tragic situation in Gulu in which children are taken from their homes, armed with machine guns and sent in to the rebel warfare for the LRA. We immediately wanted to bring resolution, aid and awareness to this issue, and we knew our fans would want to be involved as well. We are grateful to have the opportunity to come alongside World Vision’s Children Of War campaign that exists to rehabilitate these kids and give them a hope and a future.”

At each concert and online, fans will be given the opportunity to sign up for a monthly pledge of $20 to raise money for Children of War Rehabilitation Center in Gulu, which ministers to escaped LRA children, giving them medical treatment, counseling, and the gospel. If fans would like to participate in a traditional sponsorship of a child, there will be child sponsorship packets specifically from Uganda and other nearby countries in northern Africa. These Hope Child sponsorships are $35 per month. Additionally, one dollar for every ticket sold on the “Wherever You Are Tour” will go directly to benefit the children in Uganda. Anderson will be traveling to Gulu to visit this Rehabilitation Center before the start of the tour.

Chevrolet continues its groundbreaking partnership with Third Day on this tour. The promotional campaign will include on-site activations at various concerts, along with radio and online marketing to support activations. Third Day was recently cited as an example of successful corporate partnerships by Ad Age by Teri Brown, president of TBA Network Inc.

In the Jan. 26 profile, Brown noted, “I love the Paul McCartney sponsorships, both with Visa and Fidelity. I think the Rolling Stones have paved the way with new ideas each time they tour. The current AmeriQuest campaign is great. I think the Reba McEntire campaign with Whirlpool is amazing. One of my favorite music sponsorship ties was a regional affiliation that Chevrolet did with the band Third Day. I wish more sponsors would look to this Christian based marketing with comfort. It proves itself time and time again.”

Third Day recently received a GRAMMY nomination for its Live Wire CD, this on the heels of winning their second GRAMMY Award at last year’s ceremonies. Over the past decade, Third Day has amassed 21 #1 radio singles and sold more than five million albums, with RIAA certifications including one Platinum record, one Platinum DVD, and five Gold records. They have garnered 23 career Dove Awards, two Grammy Awards (from five nominations), two consecutive American Music Award nods, multiple ASCAP honors, performed at the Republican National Convention, developed an historic partnership with Chevrolet, and developed a touring record second to none by playing for audiences reaching into the millions.

For more information, please visit www.ThirdDay.com or www.essentialrecords.com.

Author: Provident Label Group


Date: 30 January 2006


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